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Launch of successful advertising campaign for the Erdinger Weissbier brand, focussing on the features "traditional Bavarian specialty" and "high quality standards".
The new Erdinger jingle "Des Erdinger Weissbier, des is hoid a Pracht..." becomes a German advertising classic.
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Franz Brombach lives to be over 80. His son, Werner Brombach, succeeds him.
Advertising sign 1971 |
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